I recently saw a commercial that sent shock waves through my body: Macy’s was advertising their great prices! Excuse me?! Did I miss something? Now, don’t get me wrong: I love Macy’s. It’s actually my favorite store. I used to shop there extensively BR (before the recession). I loved their shoe selection (that’s a duh!), their lingerie and their petite collections. Macy’s loves and understands me, I would say to myself as I wondered the I.N.C. aisles. But, I never, ever, ever considered Macy’s a place where I went for good prices. Granted, they have sales ALL THE TIME, but the land of Dooney & Bourke, Calvin Klein and BCBGMaxAzria is no Walmart. Or at least, they weren’t last time I checked. I can’t say I’ve been in the shopping mood lately. And window shopping has never been my thing. I mean, what’s the point? When I visit the stores, it’s because I want to buy something — sometimes, everything, especially at Macy’s. I can’t imagine just looking and not taking anything home. Doesn’t that cause physical damage to, say, your left prefrontal cortex? I know I would be one angry little woman (I’m aware that there are other names out there for this condition, but I prefer to keep a clean blog), if all I could do is look and not buy. Talk about self-denial!
The fact that this mega mid- to high-end chain has to advertise low prices is truly a sign of the times. This crappy economy is not just affecting the little people (and I don’t necessarily mean petites here), but everyone in general. I guess Maddoff did more damage than I thought. He not only brought down some of the country’s wealthiest families, baseball and football team owners, even small countries, but he seems to have done a number on our retail establishment as well. I wonder, when all is said and done, what our shopping options will be. Maybe Nordstrom will partner with Target or Bloomingdales will buy TJ Maxx. These are fascinating times. Nothing, it seems, will ever be the same. And, yes, it is scary, but at least, it’s not boring. And maybe, just maybe, Dun & Bradstreet will have its own handbag collection. And their prices will fluctuate according to customer demand.