5’3” of smarts, wit and imagination, Rossy Sawyer, founder of Fried Green Bananas, comes completely furnished with a predominant right brain especially equipped to provide advertising agencies and corporations with bright, creative, sometimes wacky but always effective ideas, copy and content in -get this- both English and Spanish. A 17-year inhabitant of the advertising and marketing communications planeta with some of the world’s largest agencies such as Ogilvy, BBDO, JWT and Leo Burnett on some of the world’s best-loved brands like Apple, Pepsi, Sony, GE, IBM, Rossy has been on the account side, the client side and where her greatest strengths and passion reside, the creative side, satisfying the needs of clients looking for ways to get their message across clearly and cost-effectively.
Rossy has also worked with local agencies, design shops and multinational corporations like Delta, Verizon and UnitedHealth Group in their quest to reach the US Hispanic, Latin American and general markets, gathering accolades from her managers and clients:
“Spanish, English, Bi-lingual, US Hispanic, North American, South American – no matter the target – at BBDO we could always count on Rossy for insightful creative ideas and beautiful grammatically correct copy.”
“… you can consistently rely on Rossy for the creative hook on which all types of campaigns can hang.”
“She combines a reporter’s skill in asking questions and a solid business understanding of what is really important in customer communications. Add a delightful sense of humor to that and you have Rossy Sawyer.”
Rossy consistently builds on her experience and ingenuity to create new niches for her clients. Currently she’s exploring new media opportunities where she can use her conceptualization and writing skills to make her clients shine. Rossy resides in Southern California where she leads a double life as a screenwriter.